"I wanted something that respected the rhythm of real days."

I did not want to build another product that just promised more. yourplug is designed for people who care about how they feel while they work, train, study or think - not just how fast they move.

- Khyati Doshi, Founder

"I've spent years building and advising companies where the real work happens in the middle"

After the excitement fades and before results show up. That's where consistency matters more than intensity. Yourplug was built with that same mindset: to support focus in a measured way, without asking people to override their natural rhythm or rely on extremes.

- Aditya Doshi, Founder

What we believe

  • Focus over force

    Sustained attention comes from steadiness, not overstimulation.

  • Less, but intentional

    More caffeine isn't better. The right amount, at the right moment, is.

  • Energy should fit real days

    Products should support everyday routines, not demand new ones.

  • Transparency builds trust

    No hidden blends, no exaggerated claims. What's inside is exactly what you see.

  • Support, not replacement

    yourplug isn't here to replace habits. We exist to help you stay with them.